The Top 5 Impact Story Mistakes
An expensive piece of medical equipment helps save a child's life, and the story includes a quote from a donor who seems almost as grateful as the…
Bequests Up, Says New Giving USA Report
Good news for planned giving: Bequests are up significantly, according to one of the most notable findings in the recently released Giving USA report.…
Married Male? Unmarried Female? Who Is the Most Charitable?
The stereotype has existed for about a century: A rich American businessman magnanimously distributes his largesse while his demure wife looks on…
Pentera CEO Claudine Donikian Named to PPP Board
Pentera President & CEO Claudine A. Donikian, JD, MBA, has been unanimously elected to the board of directors of the Partnership for Philanthropic…
$27 Trillion Coming to Charity, New Study Predicts
A new study predicts $27 trillion coming to charitable organizations in the coming decades, much more than previously predicted, with an increasing trend…
What Makes Us Think We Are Copywriters?
"As soon as you learned to write, you made up stories," begins the description of the master's degree program in copywriting at Virginia…
The Last Will and Testament Is the Most Charitable One
Of all the fascinating planned giving research that has emerged in the past few years, here is the most startling and confounding statistic: Within the…
Should You Market to Younger or Older or Both?
You've heard about one groundbreaking study that says to market bequests to those aged 40-60. Then another groundbreaking study comes out more…
There's been a lot of buzz the last couple of years about women being the new market for planned giving donors—and the research backs that up…