Should You Market to Younger or Older or Both?
You've heard about one groundbreaking study that says to market bequests to those aged 40-60. Then another groundbreaking study comes out more…
There's been a lot of buzz the last couple of years about women being the new market for planned giving donors—and the research backs that up…
New Research Supports Maintaining the Charitable Deduction
The income-tax charitable deduction continues under fire, even though three new research studies support what Pentera has been saying for years: the…
Who's In and Who's Out? The 4 Markets You Better Not Ignore
You may have one or more massive donor lists and need to pare down the number you plan to contact. But how do you decide who's in and who's out?…
Symposium Sparks Women's Philanthropy Week in Chicago
This week is Women's Philanthropy Week in Chicago in conjunction with the #WomenLeading Philanthropy symposium in the city.
The Truth About Thank You Calls
You may not need to hear all the way from Edinburgh, Scotland, to know that thank you calls to donors truly do work. But here are some research results…
New Study Shows How to Teach Children to Be Charitable
Almost 90 percent of American children give to charity at least occasionally, and the best way parents can raise charitable children is to talk directly…
Tap Nontraditional Donors for Today's Planned Giving
As the world rapidly becomes more and more connected through various social media channels—encompassing an ever-widening multicultural, global…
Charitable Gift Annuitants Really Do Live Longer
"There are many stories of persons in receipt of annuities living to a great age, and an old saying goes: 'annuitants never die,'"…