Donor Stewardship: More Than Thank You Notes
The Merriam-Websterdictionary defines stewardship as "the office, duties, and obligations of a steward" and "the conducting, supervising, or…
Don't Miss These 5 Tips to Improve Donor Communications
According to a study by Frank C. Dickerson, Ph.D., emotion and human-interest narratives work better in fundraising communications because of the way in…
Webinar offers "Cliff's Notes" on Simple Gift Plans and How to Help Donors with Assets
Pamela Jones Davidson, an attorney and experienced planned giving consultant who has presented nationally, will conduct a Pentera Webinar on Wednesday,…
Pentera CEO Claudine Donikian Appointed to Women's Philanthropy Institute Council
Claudine A. Donikian, JD, MBA, President & CEO of Pentera, Inc., has been appointed to the Advisory Council for the prestigious Women's…
Planned Giving Pros Flock to Pentera Seminar
A new tax law was passed in January, and planned giving is forever changed. That was the featured message at Pentera's recent three-day advanced…
Right Brain or Left Brain Marketing: You Need Both!
According to left-brain, right-brain theories, the right side of the brain excels at creative, emotional, and intuitive responses while the left hemisphere…
Don't wait—get the word out about the IRA Rollover before it's too late
The annual uncertainty of the continued existence of the IRA rollover presents an excellent "double whammy" marketing opportunity to use with…
Turning Obstacles into Golden Opportunities
Most planned giving professionals frequently face obstacles in pursuit of their goals. For instance, a long-time donor may fail to properly execute his or…
3 Reasons Why Newsletters Don't Get Read
Newsletters are still a major part of most nonprofits' marketing plans for planned giving, and for good reason—when done right, newsletters are…