CGA Rates: Steady As She Goes!
Charitable Gift Annuity rates are staying at the levels established in January 2012, the American Council on Gift Annuities (ACGA) has decided.
Five More Legacy Dreams to Explore With Your Donors
PART II: Continuing our exploration of donor legacy dreams from last week, here are five additional motivators to explore with your potential donors. Take…
Ten Key Legacy Dreams to Explore With Your Donors
For planned giving professionals, successful solicitation of potential donors involves more than just uncovering a person's level of wealth and…
Four Vital Tips for Cultivating Women Donors
Women's experiences in planned giving often differ from those of men. For instance, many women from the Silent generation or Baby Boomer generation…
Get Them to Volunteer and They Will Give
Offering meaningful volunteer opportunities to prospective donors—like serving on your board—may help generate more and larger charitable…
Put Your Planned Giving Marketing to Work
As most planned giving professionals know, one key ingredient for success in any philanthropic endeavor involves proactively visiting donors. You have to…
Three Secrets Behind Successful Legacy Society Names
While the name of a rose may not change its sweet scent according to Shakespeare, the name you select for your legacy society can significantly impact how…
Targeted Marketing: Asking Appropriately
Research shows that the two main reasons that potential donors don't give are:1. They haven't been asked. 2. They don't support the mission…
Pentera First in Industry to Explain the Fiscal Cliff Legislation to Clients' Donors
The legislation to avoid the fiscal cliff that was just signed into law has major implications for charitable giving - and Pentera clients have already…