How to Ensure Your Legacy Society Events Hit the Mark
A legacy society is a wonderful way to recognize and thank donors for their contributions to your organization. For many people, legacy society gatherings…
Get Results: Using Landing Pages to Convert Website Visits into Donor Leads
If your planned giving office is keeping abreast of today's fast-paced technology, then your organization likely already has a professionally designed…
Powerful Untapped Markets for Your Charitable Gift Annuities
Charitable Gift Annuities (CGAs) can be an excellent gift vehicle for both your planned giving program and for your donors.
Getting Carded in the Senior Years?
Sending an old-fashioned greeting card is one of the simplest and most effective means of donor stewardship. In this day and age when everything around us…
No, I'm not referring to the famous episode of Seinfeld! I'm referring to ways to get your donors and prospects to actually read and keep your…
Ask the Experts - Deferred-gift-annuity income will be taxed depending on how gift is given?
When a charitable remainder trust is collapsed and the assets are transferred to our institution, we will take the life-income interest and set up a…
In terms of making a first impression, the masthead of your planned giving newsletter really sets the tone. Does it say to the recipient, "Read me…
How Donor-Centric Is Your Planned Giving Web Site?
In order to create the best user experience for visitors to your planned giving Web site, you must provide prospective donors with much more than simply…
Market Younger. Market Smarter.
Many successful businesses know the benefits of segmenting their marketing to cultivate consumers at a young age. Consider well-known companies such as…