Is Your Bequest Marketing Hitting the Right Mark?
Marketing for bequests is one of the most important aspects of your planned-giving program. It can educate donors about the benefits of planning for their…
New Gift Annuity Rate Schedule Approved
At its April 2011 meeting the Board of Directors of the American Council on Gift Annuities (ACGA) approved a new schedule of maximum charitable gift…
Is Your Planned-Giving Web Site Stale?
Your planned-giving Web site can be a valuable resource for your potential donors. It can educate them about the benefits of making a gift, inspire them…
Tips for Higher Newsletter Reading Comprehension and Response Rates- Part One
Your planned-giving Web site can be a wonderful tool to educate, motivate, and inspire your potential donors. It can provide them with information on the…
Are You Overloading Your Donor's Inbox?
Your eNewsletter and other >e-marketing products give you a unique opportunity to provide your donors with relevant and educational gift-planning…
The gradual phaseout of the federal estate tax begun in 2001 was modified and extended by Congress late in 2010. The amount that is exempt from tax per…
By Chandra Towers Blatt, Pentera Marketing Consultant, East Coast Mid-Atlantic Region
Does Your Web Site Reflect Your Mission?
Your planned-giving Web site is a valuable tool in the education of your potential donors. It can provide them with information on the different types of…
Does Your Web Site Overload Your Donors?
Your planned giving Web site can be a valuable tool to educate your potential donors about your organization and motivate them to support your mission. By…