Prime Your Postcard for Success with These Simple Principles
The postcard is a key cog in any successful planned giving marketing campaign. Its swift production time, cost-effectiveness, and immediacy makes it an…
When a donor dies, you will experience a variety of feelings based on your relationship with the donor and the donor's relationship with your…
Are You Bogging Down Your Web Site?
Your planned-giving Web site is a valuable tool for your potential donors. It educates them about the various gifts they can make and demonstrates how…
Does Your 2011 Marketing Plan Forget an Important Event?
Each new year brings with it a fresh start, new challenges and, of course, new opportunities to engage your donors. Planning your 2011 marketing strategy…
IRA Rollover Available Through 2011
Congress has taken the following important and favorable actions with respect to the popular tax-free IRA Charitable Rollover that allows taxpayers 70 1/2…
Endowment Report Can Bolster Your Donors' Confidence
The markets are up - what does that mean for your endowment? Has it recovered from hitting bottom in 2009? Is it still gaining lost ground? If your…
Pentera's Integrated Marketing Strategy Helps Frostburg Promote Planned Gifts
When director of major and planned gifts Cherie Krug came on board at Frostburg State University two and half years ago, the school had a growing…
Is Your Marketing Ready for the New Year?
With the end of 2010 quickly approaching, now is the perfect time to review and analyze your marketing strategy to ensure that your 2011 marketing plan is…
Culver Academies Wins Two CASE V Awards for Innovative Batten Leadership Challenge
All of us at Pentera would like to offer our heartfelt congratulations to our friends at Culver Academies, who just won two Case V awards! Culver, a…