Sarah Lawrence Joins Pentera's Exclusive Integrated Marketing Clientele
Pentera would like to extend a warm welcome to Sarah Lawrence College as we begin working with them to develop their new planned giving Web site, as well…
Is Your Planned Giving Web Site Hidden?
Your planned giving Web site offers your potential donors a wealth of information. It illustrates the ways that a potential donor can make a gift,…
What's Driving Online Giving? The Answer May Surprise You...
Your organization's Web site can be a valuable tool to educate, motivate and, most important, communicate with your donors about how they can make a…
New Pentera President Brings Cutting-Edge Technology and Marketing Skills
Claudine A. Donikian, JD, MBA, was formally named the new president of nationally renowned full-service planned giving marketing communications firm…
Is Your Web Site Counting the Wrong Visitors?
How many times have you visited a Web site only to quickly leave after realizing it's not what you're looking for? Even though you may not have…
The Chronicle of Philanthropy Seeks Expert Advice from André Donikian
For an article about how political tax debates might influence year-end giving, this month's Chronicle of Philanthropy turned to several experts -…
Does Your Home Page Leave Your Donors Stranded?
Your planned giving home page is your first, and sometimes your only, opportunity to capture the attention of your potential donors. It's an…
Tracking Your Marketing's Success Through Analytics
How do you measure the success of your planned giving marketing program? By the number of reply cards you receive? By the number of phone calls or e-mails…
What Keeps Your Donors Coming Back?
Your planned giving newsletteris a valuable platform to educate, motivate, and connect with your potential donors. It offers you a unique opportunity to…