IRA Rollover Extension Mired in Congress
Mid-June 2010 and still no action on the bill that includes an extension of the IRA rollover. Twice last week the senate failed to bring the bill to the…
With Pentera's social networking pages, it's now easier and more convenient than ever to stay up to date about everything we have to offer. From…
Does your Web site have a personal touch?
Donor stories have the ability to inspire, motivate, and move potential donors. They can take an informative marketing piece, such as a planned giving…
The Pyramid Approach to Planned Giving Marketing
The most cost-effective means of marketing your planned giving program with the greatest success looks like a pyramid: The base of the pyramid is a large,…
Gift Annuity Rates Up ... Slightly
On April 28, 2010, the board of directors of the American Council on Gift Annuities approved a new schedule of gift annuity rates that will take effect on…
Concerned You Might Be Missing a Key Response Metric?
You've been working hard to follow best practices in planned giving marketing. Your planned giving newsletter goes out 3 times a year, Pentera…
Copywriting for Planned Giving Direct Marketing: An Art or Science?
Some would say writing is an art. But is that all it is? Volumes have been written on the strategic use of words in marketing communications, and a lot of…
Federal Estate Tax: Where Art Thou?
Congress left Washington in December without extending the federal estate tax (FET). Result: There is no FET in 2010, at least perhaps not until Congress…
Marketing in Uncertain Times: Should You Cut Your Budget?
I know it's really hard right now because some planned giving departments have had their budgets cut. So I think it's important to answer this…