Getting new legacy pledgers or legacy society members is great. But the data show that a “count it and forget it” approach won’t…
5 Key Strategies to Keep Your Bequest Program Strong
Giving USA 2024 reported that charitable bequests grew by nearly 5% in 2023—surpassing growth rates for giving by individuals, foundations, and…
Donors, prospects, and clients tell you everything you need to know—if you only listen…
Understanding the intricate relationship between estate planning and planned giving is crucial for fundraisers seeking to secure legacy gifts and cultivate…
A drop in births in the U.S. presents opportunities and obligations for nonprofits as childless adults seek to “adopt” charities…
A Common Reason Charities Get Deleted from Estate Plans—Don’t Let It Happen to You
Staying in touch with donors—even when they stop communicating with you—is vital to your planned giving success.
Research Supports the Value of Educating Your Donor Base About Philanthropy
It is easy to become hyper-focused on data, such as the response rate from a marketing campaign. But this overlooks something at least as important: the…
Webinar 3/18: Shari Fox, “Opportunities for Generosity: Leveraging Donors’ Special Circumstances”
In this webinar, Shari Fox looks at real world financial situations individuals may find themselves in and explores the ways charitable giving can…
New Study Shows Giving to Women’s and Girls’ Causes Increasing
Charities that primarily serve women and girls received $8.8 billion in philanthropic support in 2020—a 9.2% increase over the previous year…