Clever Wording Triples Donations
The way that charities present donation levels can inspire individuals to triple their pledges, according to a recent study by Italian university…
The Autobiographical Connection - Why Your Donors' Life Stories Matter
MRI studies show a visible brain response between donor recollections of their life stories and their willingness to engage in charitable bequest giving,…
Crafting Better Donor Thank You Letters
When it comes to writing donor appreciation letters, how can you make your written communications stand apart and get noticed? Think about the mail you…
Ten Ways to Improve Your Donor Observation and Communication Skills
Planned giving professionals are in the people business. As Amy Herman, J.D., M.A., Art of Perception educator and seminar trainer states, it's not…
The Real Purpose of Photo Captions
So after photographs and headlines, what do readers typically read most often? According to reader eye movement research, readers' eyes next go to…
Prepare Today for Tomorrow's Donors
In planned giving, like any field, it's smart to anticipate future trends. One trend that planned giving professionals won't want to miss is the…
Planned Giving Marketing Tip: Slogans Matter
In today's busy world, an organization needs to communicate—clearly, succinctly and intelligently—what it does and why. While a mission…
CGA Rates: Steady As She Goes!
Charitable Gift Annuity rates are staying at the levels established in January 2012, the American Council on Gift Annuities (ACGA) has decided.
Five More Legacy Dreams to Explore With Your Donors
PART II: Continuing our exploration of donor legacy dreams from last week, here are five additional motivators to explore with your potential donors. Take…