Cornell Joins Pentera's Exclusive Web and eMarketing Program
All of us at Pentera would like to extend a warm welcome to Cornell University as we partner with them to develop their new fully customized planned giving…
Do You Keep Your Donors Waiting?
If you lived through the '70s, '80s, or '90s, chances are you've seen the following scenario depicted in television shows and movies…
Avoiding the Delete Button: 4 Simple Rules for eNewsletters with Impact
Your eNewsletter, as a part of your integrated marketing campaign, can offer you the opportunity to increase your response rate; better understand your…
Action on IRA Tax-Free Rollover Provision Postponed, Again
The tax extenders that included, among other items, an extension of the IRA Tax-Free Rollover provision have been stripped from H.R. 111-4213, the…
4 Tips for a Successful Year-End Campaign
Year end is here, and if you are like most charitable organizations, you are in the midst of planning your marketing campaign to promote the planned giving…
What You Can Learn from E-mail Tracking
Remember how great it was when Caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling.…
Welcome U.S. Fund for UNICEF to Pentera's Exclusive Web Program
Pentera,Inc. would like to extend a warm welcome to the U.S. Fund for UNICEF as we partner with them to develop their new planned giving Web site. The U.S.…
eBrochures: Multiplying Your Chances for Response
Planned giving newsletters, postcards, eNewsletters, and even your planned giving Web site each offer a unique platform to speak to and engage your…
July CMFR Jeopardizes Some Gift Annuity Charitable Deductions
Gift annuities using the newly adopted (effective July 1, 2010) and slightly higher annuity rates qualify for a charitable deduction when the charitable…