Are You Factoring the Latest Giving Trends into Your Planned Giving Marketing Strategy?
A drop in 2022 charitable giving means nonprofits need to rethink their marketing strategies.
You Already Have Data to Unlock Future Planned Gifts. Are You Using It Though?
Email and web analytics can help nonprofits cultivate planned giving…
Based on psychological and demographic research, Russell James shares tips for discussing planned giving with the Baby Boom generation in this September 7…
Gender Gap in Higher Education May Bode Well for Charitable and Planned Giving
Gender gap in college degrees may contribute to gender gap in giving…
Survey of Affluent Donors Reveals Generous Giving and Increased Use of Planned Giving Instruments
Survey reveals trends in affluent household philanthropy…
Charitable Bequests Were Up in 2022, Giving USA Reports
Report shows that, while overall giving was down, giving by bequest remained stable in 2022…
Americans Trust Nonprofits but Know Little About Them, Study Finds
New study shows Americans mostly trust nonprofits but underestimate their reach…
Fewer Volunteers Echo Declines in Giving
Fewer Americans are volunteering to help nonprofits…
Jackie W. Franey and Lynn Malzone Ierardi present “The More Things Change, The More They Stay the Same”—fundamentals of charitable gift…